SSO: #SoundOFF
A collaborative advertising + branding initiative for the Schizophrenia Society of Ontario. Deliverables include an array of creative contents i.e. traditional prints to social media campaign development.
SSO Social Media Campaign + Web-Based Contents —
The SSO & #SOUNDOFF campaign was multi-faceted project that aimed to raise awareness about youth mental health, promote an upcoming event hosted by the organization, and inform the general public about the Schizophrenia Society of Ontario and what their cause is. In collaboration with the event coordinators of SSO, a series of web-based banners ads, marketing initiatives, social media promotions , informational booklets, pamphlets, and infographics were produced to assist with their objectives and goals. Below shows a series of infographics adapted and turned into an informative promotional post.
BELOW — #SOUNDOFF event promotion and banner design on SSO'S twitter account.
BELOW — Banner Cover design resize and adaptions for various social media platforms.
BELOW — A series of Instagram stories was developed to promote the SSO'S #SoundOff Campaign. Each story aims to raise awareness about youths and their mental health in three specific settings. In schools, in medias, and in their own communities. A story begins with a poll asking viewers if they agree or disagree with the question asked. After completing the poll, the statistics is given to inform readers about the general consensus. At the end, users can see a swipe up link to the SOUNDOFF campaign website.
INFOGRAPHIC + PRINTS —
BELOW — Various print-based contents were created to support the #SOUNDOFF online campaign. The images below show several pages from the information booklet created for the SSO. The booklet's objective was to inform readers about the organization's cause, while also providing more detail on the #SOUNDOFF campaign and event. A series of infographics is included in the booklet as well. Each infographic contains more in-depth facts, data and statistics on the effects of mental health amongst youth in various social environments.
BELOW — Additional information about immigration and mental health was made into single sided brochures for easy handouts during the #SOUNDOFF campaign event, and SSO's general events.
